How can a brand establish a personalized connection with users while minimizing friction in their experience? Follow this streamlined email sequence:

Email 1/Day 0 - Immediately:

Introduce your brand by thanking users for visiting your site and presenting a special offer. Highlight what sets your brand apart and humanize it by including casual office photos, if possible.

Email 2/Day 1 - 6 to 24 hours later:

Resend the offer as a reminder, and share your "best sellers" and "best-of" content to showcase your brand's expertise.

Email 3/Day 2 - 24 hours later:

Provide a valuable piece of content that positions your brand as an industry expert. Share your most effective tip or trick with users to demonstrate your knowledge.

Unsubscribe all non-openers at this stage while keeping the rest in the email sequence.

Email 4/Day 3 - 24 hours later:

Deliver another valuable piece of content and let customer testimonials and reviews validate your brand's credibility.

Email 5/Day 4 - 24 hours later:

Create a limited-time offer to conclude your email sequence.

Evergreen - After the Series:

Only if users engaged with your emails (clicks or opens), add them to your regular email marketing list. Maintain an open conversation with users who have demonstrated interest in your brand.